Cut The Tie | Own Your Success

“Most People Never Had Access to These Types of Investment Opportunities” — Justin Kuyper on Opening the Doors to Hedge Fund–Level Investing

Thomas Helfrich

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Cut The Tie Podcast with Justin Kuyper

For decades, hedge fund and private equity strategies were reserved for institutions and ultra-wealthy investors. In this episode of Cut The Tie, host Thomas Helfrich sits down with Justin Kuyper, founder of OpenVest, to break down why access to sophisticated investment strategies has been limited—and how technology and regulation are finally changing that reality.

Justin shares his journey from Wall Street to fintech founder, explaining how the traditional investment system was built with layers of friction, high fees, and structural barriers that locked out everyday investors. This conversation dives into how OpenVest is removing those barriers while staying compliant, transparent, and investor-focused.

About Justin Kuyper:

Justin Kuyper is the founder of OpenVest, a fintech platform designed to give individual investors access to hedge fund and private-equity-style strategies traditionally limited to institutions. With an MBA from Columbia University and a background working on Wall Street, Justin brings deep experience in financial markets, regulation, and investment infrastructure. His work focuses on reducing unnecessary middle layers, lowering fees, and expanding access to actively managed investment strategies.

In this episode, Thomas and Justin discuss:

  • Why hedge fund and private equity strategies were built for institutions
  • How high fees and intermediaries quietly erode investor returns
  • The structural difference between passive index investing and active management
  • Why access—not intelligence—is often the biggest investing disadvantage
  • How OpenVest uses regulated infrastructure to protect investor assets
  • Managing downside risk during volatile market conditions
  • Why non-accredited investors have historically been excluded
  • What responsible democratization of investing actually looks like

Key Takeaways:

  • Access has always been the real advantage
    Opportunity in investing has historically been about entry, not intelligence.
  • Middle layers quietly extract value
    Fees, opacity, and intermediaries cap long-term returns without being obvious.
  • Technology changes who gets in
    Platforms can unlock strategies once limited to institutions and insiders.
  • You don’t need millions to participate
    Smaller amounts, invested consistently, can still compound meaningfully.
  • Control beats complexity
    Clear systems and transparency outperform convoluted financial structures.

Connect with Justin Kuyper:

🌐 Website: https://openvest.co/
💼 LinkedIn: https://www.linkedin.com/in/justin-kuyper-a862b0103/

Connect with Thomas Helfrich:

🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 InstantlyRelevant.com

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SPEAKER_02:

Welcome to Cut the Tie Podcast. Hello, I am your host, Thomas Alfred, and I'm on a mission to help you cut those metaphoric ties holding you back from success. And that success, as I often say, is going to be defined by you and only you. Otherwise, you are chasing someone else's dream. And today, Justin Kuyper is joining us. Justin, how are you?

SPEAKER_00:

Hello, hello. It's great to be here. Uh, thank you for having me on. And uh yeah, let's I'm happy to dive in. Let's do it.

SPEAKER_02:

Let's do it. Well, start like who is Justin Kuyper and what is it that you do?

SPEAKER_00:

Yeah, so so I'm happy to uh introduce essentially uh a platform that we've been working on for over a year. So I'll I'll I'll go back from that, but let uh starting with uh Open Vest, which which essentially is a fintech platform giving people exclusive access to the elite hedge fund and private equity type investments that you would not get otherwise. So basically, for as little as a few hundred bucks, any individual can sign up and get access to these strategies that they wouldn't have otherwise gotten anywhere else. Uh so we've basically combining legal technology and a regulatory sort of framework, we've managed to condense it down and make it very simple for any individual to get access to. So coming from sort of the financial world, did my MBA at Columbia, worked on Wall Street, did all that. Uh one thing, one recurring theme that kept coming up was sort of realizing that the broader community did not have access to these types of investment opportunities and they wanted it, right? So even when I was living there, uh living in New York, working at these, you know, hedge fund and private equity uh shops and you know was in that world, uh, this recurring theme kept coming up. So I was like, you know, obviously there are popular platforms like Robin Hood and, you know, Wealthfront and Take Your Pick and so forth. But even there, what we realized is these guys, one, they're not telling you how to invest, and most people don't have the time, the expertise, or the knowledge base to know how to do it. And two, if they are giving you defined options, they're basically matching you to an index and taking a fee. So if you think about what that really means, they're essentially implicitly guaranteeing that you underperform the market, which is not something that anybody should aspire for, right? And especially over time, those numbers get compound, they get really big. And that makes a material difference in whether you're able to retire or pay for your child's expenses, whatever the case may be. Uh, but obviously, you know, more disposable income is better. So um that was sort of the uh thesis or reasoning, if you will, as to like why would somebody why would you start this platform? What was the motivation behind it? Uh it was just noticing a massive gap in the market and and ultimately realizing that there actually was a solution, there was a way to do this. Uh, so we are leveraged on top of an existing platform. Uh, so we're basically built on top of interactive brokers uh infrastructure. So what does that mean? They're they're essentially the custody and clearinghouse. So a lot of questions we get sometimes are what what happens if my money, like if I'm with you guys, like I don't trust the early stage startup, you know, and so forth, and and you guys go under. Well, the reality is the money is custodied there, so it'd be the same as having your money at, you know, a Fidelity, a Schwab, interactive broker, like nothing will happen to your funds. So they're actually uh FDIC insured, SIPC, like it's it's all very safe and above board, uh, and is done through the appropriate legal channels. Um, so ultimately the the whole reason for starting this was to basically provide access to normally to get into those types of opportunities, you usually require tens of millions of dollars to even get your foot in the door. Uh what we've done here is distilled it so that anybody for as little as a few hundred bucks can just sign up on the platform and and get in. And so we're currently live in 11 states. Uh so New York, California, Florida, Georgia, uh, Michigan. There are a few other Colorado. You can look up the rest on online. So that's uh at openvest.co and you can put slash Kirk4K R K for. We're actually offering a discount for anybody who joins before the end of the year, so they'll get four months free. Uh, so that's obviously you're doing that in honor of recent events, but uh so we've been running that as well. Yeah.

SPEAKER_02:

So to still that, so you I not say you're Robinhood, but you're the Robin Hood of hedge fund like higher ends.

SPEAKER_00:

The difference is Robinhood's not telling you how to invest. So what's happening there is what what we realized was that actually more than half of the individuals, especially during the 22-23 era that were using Robinhood, and I was uh there were basically a lot of individuals that were losing money trading or trying to invest on Robinhood. Uh, and so what we've done is essentially we have proprietary data sets where we know what the active managers or the best performing individuals are doing at any given point. And so we're distilling that data and actively managing it for you amongst a set of pre-filtered options, right? And so those are constantly actively managed. So let me give you one example. We're allowed to make money going long and short. So even during the Trump volatility that happened at the beginning of this year, none of our portfolios lost more than 4%, even during that entire raucous of so we can sort of protect you and at the same time amplify your performance coming out of you know downturns, just to give one example. But our point, the point being that it's actively managed. So the way we would say this is think of it as getting access to you know a Citadel or a Bridgewater or something or you know, a Berkshire Hathaway at an earlier stage, but in your pocket, basically. You can sign up, uh, get access to the platform. And again, we're not encouraging anyone to put in their life savings on day one. Uh, we're just asking you to try it out for a bit, throw in a few hundred bucks, a thousand dollars. Most people start between one and two thousand, see how it works. And then uh more than 80% of the individuals that have started using it have subsequently reinvested. So, meaning we've we've proven our business model works and that what we're selling actually is providing value. So uh yeah, at this point we're just uh optimizing for scale. And so as I mentioned, we're we're live in 11 US states right now. We started with three and then we're continuing to expand currently.

SPEAKER_02:

Nice. Uh tell me about your journey a little bit. You said you're on Wall Street, uh you know, there's in every entrepreneur, there's this thing that held them back. Guard it. Um, sometimes it was I had to get fired. What what was your metaphor?

SPEAKER_00:

Yeah. So there uh I think there are two elements here. One was when I was working sort of in those Wall Street jobs, I realized that what was being offered was only being catered to a specific set of individuals. As I said, those with the tens of millions or more. So what I realized was that there was a recurring theme of people in either my friend group or even like secondary, tertiary networks that I knew that did not have access to these opportunities, right? So, so I had I was in an exclusive position at one point where I had access to the very, very, very deep knowledge and proprietary data that all of these like mega funds that you we all hear about. So whether it's you know, the Blackstones, the Appaloozas, and these guys, I had very specific sets of that information. So I knew exactly who their investors were, where they were investing, why, what date, all of that granular data. And I the more, you know, obviously you go there every day, you do your job, you do, you know, the ins and outs of what's required on a daily basis. But on the back of my mind, I was like, this is just not working for everyone, right? It's only working for a small subgroup of people. And I was like, if you could actually give people access to the same types of investments, this could be a massive, massive opportunity. One, and two, actually solve a real problem. So so that was the initial sort of forerunning. Now, I will say what did hold us back initially. So the idea is great, and obviously you start to build it. We didn't actually have a back-end partner initially, we built it sort of our complete sort of tech stack minus the back end. And so obviously it wasn't really working because you obviously need the back-end, you know, licensing, the clearing, and basically all of the sort of elements that Interactive Brokers provides for us. Uh, we didn't have that initially. So uh, what I will say is that we were held back by the fact that we didn't have a back-end partner. And ultimately, we did sort of get lucky in the sense that we managed to uh, after you know, weeks of and months of convincing, actually managed to sell them on the vision where they decided to sort of serve as our back-end partner in a in a functional arrangement that worked for both of us. So uh so now we can sort of complement the back end and the front end and basically have the full infrastructure stack, uh, even as an earlier stage company. So I think that's something that even the other guys in the industry have not managed to do. Uh they all had to basically raise mega rounds in order to even start in the business, whereas we managed, we're able to cut the operating cost both for us and for our consumers, which we think makes a material difference. Um, so that would be something where we thought initially it didn't work, but we ultimately found a solution over time. But I will say it wasn't, it was a little risky, but ultimately at this stage, I'm glad I took the risk on that front. But uh that was sort of one experience where we thought, hey, this only works depending on sort of a mutual agreement with somebody who already has all those licenses in place.

SPEAKER_02:

So it just just briefly here's uh so anybody's just listening interested, where should they go to kind of just do the initial stalking while you're talking here?

SPEAKER_00:

Yeah. So so we have a landing page that has more information. So obviously we're live on the App Store and the Google Play Store, but you can go to openvest.co slash kirk for K-I-R-K, the number for, uh, and you'll see the landing page with all of the information that you could possibly request and all the info is down there.

SPEAKER_02:

So if you guys do you don't have any accredited investor requirements, anybody can do it with uh we do not, exactly, exactly.

SPEAKER_00:

So again, combining the the regulatory, uh the technological and the financial pieces, we've sort of put it together in one platform. So uh we've it it is so the SEC actually has certain uh exemptions as long as you're selling exclusively as an internet function, so meaning purely they call it an RA with an exemption, uh uh internet exemption. So as long as you're exclusively going through a technological framework and not selling in person, then there are certain exemptions that allow you to basically operate on more of a just over federal oversight. But in short, to answer your question, yes, you you you can be non-accredited and get access. That is kind of the whole point of why we did this, and the fact that we found a framework to make that possible is exactly why we decided to you know pursue this full-time and and really go after it.

SPEAKER_02:

And that's uh does that regulate like the Reg C changes, or what was the what was the driver to allow that for those?

SPEAKER_00:

Uh so it's under the RIA with internet exemption, right? So so so uh I know there are specific uh reg D exemptions for you know 506c3 and all those, but those are through typical private placements. This is just more on the uh sort of RIA with uh internet, meaning directly through a technological mechanism. So so yes, it is it is allowed on this front as well.

SPEAKER_02:

Right, and the reason I say it is so when people want to look up, there's a law behind it that allows for it. Correct. It's something you could have always done behind the scenes. You can like skip a bunch of money and I'll put 10 million together and you're all part of that fund. That would not be legal, but you could have done it.

SPEAKER_00:

Right.

SPEAKER_02:

So this is illegal.

SPEAKER_00:

Well, yeah, and and and again, we are partnered with interactive brokers, so they've obviously done their due diligence in order to allow compliance approval for us to be sort of leveraging their back-end system. So, meaning, even on the the sort of, oh, is this legitimate or not? I mean, there's no way an organization like that who's trading at 100 billion plus market cap would like engage in something that is sort of would material materially adversely impact their business, right?

SPEAKER_02:

So like I mean Bernie may not say that same statement, just to be fair.

SPEAKER_00:

Well, to be fair, he he only part he only partnered with himself though, right? Like he didn't have a he didn't have a different so to be fair, yeah. I mean, so yeah, so that's a funny joke, but uh uh all all jokes aside, they he did not have an external partner that was meaning like a like a public fa public company that was a brokerage house, uh you know, doing the custody and clearing for him.

SPEAKER_02:

Uh so I'm I'm trying to dry his trust that he cleared it out and you guys get third three that does it.

SPEAKER_00:

Correct, exactly, exactly.

SPEAKER_02:

Over exactly. That's right. That's right. Now eventually they'll they'll it it'll change, I'm sure, and then there'll be plenty of people who can rip off people. But in curate case, it's very difficult to do it in your mouth.

SPEAKER_00:

Right, right. No, no, no. We and to be clear, we have no exempt, we have no um aspirations of doing that. The whole again, we are keeping the cost very, very low. We are keeping it flat fee. So in other words, on the we have both the retail accounts and IRA and 401k accounts as well. So so in both accounts, you're actually paying less than you would for even a standard ETF offering, and you're getting sort of the material sort of outperformance over time just by virtue of actively managing appropriately what these sort of you know typical investment sizes or these opportunities give to individuals who do get access to those types of funds. So that's that was the whole reason. So whether somebody invests 5,000, 10,000, 20,000, a million dollars or more, the cost stays the same.

SPEAKER_02:

No, I I get that. And that's that's great because there's real bad, I mean, if you're still only gonna have a hundred bucks a month, you might rethink it.

SPEAKER_00:

But if I put 50k work, and so my point is some people they are like, oh, well, I don't fully believe you. And I'm like, that's fine, start out small and try it. And then even if you don't, even if you even if you said that we somehow, for some reason or another, were only giving you the same results as another competitor, you're still only paying a low flat fee. So there's still more value there, even in the worst case assumption. So my point is like, in either case, it it brings you more, it brings more value to the consumer. And what we found is that our existing individuals have been very happy with it, as I mentioned, and have subsequently reinvested more and more.

SPEAKER_02:

Great. Um one of the follow-up questions I'd have with you there is, you know, can you, you know, on your platform where you've expanded it to only those types of things, but also maybe higher-end crypto type plays, or is it just a so we are we have just launched one crypto opportunity as well.

SPEAKER_00:

So we do have crypto as well. Now, um, that being said, it did take us longer because what we do is we make sure that we're vetting all of the offerings that we're giving on our platform. And like we said, it's it's curated to the individual such that even when you sign up, you answer, even if you had no idea where to start, right? You'd answer a few simple questions. And based on that, we give you default recommendations. So, meaning uh we give one long-term and one short-term, what we call shorter term opportunity. So even on the shorter term, those are more income focused, but you're still getting between high single-digit and moderate double digit appreciation, plus between a six and a half and nine and a half percent dividend yield per annum. So that is still more than two to three times what you would get at any Vanguard or Fidelity or you know, take your pick. Um, so we've managed to structure those in that way. So on the crypto side, we had to find out, like sort of figure out those opportunities. But to answer your question, yes, we just we also have a crypto uh enabled offering as well on there. And to be clear, the user is allowed to pick whatever they want. So even if you twiddled your thumbs and were messing around, you couldn't possibly go wrong. Uh, but we do have that offering as well for individuals who are interested in crypto exposure, yes.

SPEAKER_02:

So you know, you you make the leap of faith, you gotta find you know, you know, navigate through some things. And it sounds like you're not without pains.

SPEAKER_00:

I'm actually more interested in what's the current metaphoric tiny in your business you can't cut or you're struggling to cut or just don't want to, or you know, what's uh uh currently, honestly, currently I don't think there's anything that like we're trying, all we're trying to do is basically provide more value to the consumer in a customer-centric way, providing opportunities that work, right? In terms of cutting, I wouldn't say there's anything. What I can say is that there are things that we're improving as we go on. So in other words, I think just like, you know, whether it's like uh standard ACH processing or or wiring money across the board, uh, there is something that once we reach the next round of investment, we'll the the sort of processing of payments will become instantaneous. Uh, but that is something that we think even just a year or two down the line at the most, uh, we will have on our platform, meaning we already know how to do it. It's just a matter of uh growing a little bit more and raising a bigger round in the subsequent round.

SPEAKER_02:

So that may be amazing if you could cut out the percentage drain that credit cards and transactions cost everyone.

SPEAKER_00:

I mean, so I think yeah, so so ACH does not cost, actually, what we've seen is that that does not cost anything, but it takes a little bit more time. And then wire specific, I think it's it's either ten dollars per wire on average, or for some individuals don't have a wire chart. So that depends on your bank. Uh so but uh otherwise, yeah. And then um the other thing we've noticed is that for individuals who have started on the IRA and 401k front, that's just a matter of doing a rollover, so that doesn't cost anything, actually. Uh it's just a one-time setup, and then once you're on board, that's that's pretty much it.

SPEAKER_02:

Yeah, does that uh um does the 401k thing go through like an RBS program like Rob's piece where you can do it for alternative investment? Is that the idea?

SPEAKER_00:

Because you're not probably not going to run that 401k into this via like a well, no, you can still do it one-to-one, meaning because you're rolling it over and then you're just putting it in this in effectively this the strategic offerings. So the meaning there's no uh meaning it's it's all done legally, but it's just a matter of rolling over and then sort of uh selecting the offerings that you want within the platform. So we've structured in a way where there's no additional paperwork, at least on a Robson Reporter alternative agreement in that type of way. I mean, obviously you can make IRAs in 401ks self-directed. There are ways to do that as well. Uh, but at least in the way we've structured it, that's not required. Meaning, you can just roll over and then once you're on the platform or you're trying out Open Vest, you can just sort of uh roll into the strategy and there's no.

SPEAKER_02:

And I know this isn't a typical show format, but I think it's important for your explaining how you've built what you build it, the people have a comfort level coming and that you've done all the hard stuff that a lot of people there's there's other people who are trying this or aren't doing it, I think, quite like you're doing. I'll I'll leave it as correct, correct.

SPEAKER_00:

Yeah. Correct. Yes. They're not they're not doing it in what we what was important to us, and we realized in order to make this work, you have to go as direct to consumer as you can, right? Meaning direct to the uh to the customers. And so, for example, even a lot of the institutional private equity funds and all those guys, they're trying to get into the increasingly into 401ks and IRAs, but the way they're doing it, we just don't think is gonna work long term because they're ultimately going through a th institutional third party medium, and then they're trying to convince those individuals to go into very opaque offerings where they don't exactly see what's going on, and then charging them even more fees. And so, you know, at some point that's bound to just not work, right? Like if you're overcharging and underdelivering, it's just it can only possibly lead to good outcomes.

SPEAKER_02:

Adventure and it'll even help you based on what you'd like to see. Others are just correct money grabs.

SPEAKER_00:

Correct. Correct. Money grabs. We do not have an we're not yeah, our whole goal is to not money grab. If anything, we're the only reason we're even charging is because there's like there's just some operating cost, but it's it's such a flat de minimis fee that it's actually not it's not gonna make any difference to the individual.

SPEAKER_02:

But is your exit strategy? I know you're you probably can't fully share, but I'm gonna sum I'm gonna assume it's prove the model, get a user base, get acquired, and get a uh that that's one aspect that could be happened.

SPEAKER_00:

Yeah. The other thing is if we have meaning achieve that sort of that level of user base, the uh the other perspective is to continue to run it because then we can come up with more creative offerings. So just to give one example, we could probably get rid of the entire fee and so it could just be free, and then we can monetize in other ways, whether it's through uh selling infrastructure, APIs, B2B, uh maybe some form of advertising down the line, if we think about that. So we'll play it. But that that's one possible route. But my point is we're we're a little more flexible on that front given that we're a little bit earlier stage. But if the user base is achieved, meaning and we do provide the service that people want and it generates that over time, I think there are a few different directions we could go. And so it'll just be a matter of seeing what fits.

SPEAKER_02:

That's amazing. Um, let me ask them. So from from like a listener's perspective, and uh if you've never invested, and this is probably like and it could be 50 year olds, what do you recommend? Like maybe your your platform is the answer, but like what do you recommend? Where do they start? Like, is it a buff? Is it a podcast? Is it what is it? How do you start?

SPEAKER_00:

So I would actually so I will talk about one feature that we have that ties into this question. Uh, so we do have an auto-invest feature where if the user has set up their account linked to their bank account, they can then select auto invest. So every month or every week, they can decide to pull a small amount, even if it's$100, right? So the minimum amount that any individual can start with is$300. But after they've made that investment, they can make subsequent investments for as little as$100, either on a weekly or monthly basis, whatever they want to do. I would almost just start doing that and just unconsciously have it route automatically into one of the pre-selected offerings that we have, because that will just naturally compound and grow at such high rates that it'll more than pay off anything you're trying to pay off or get rid of any form of debt. Even if you have debt today, I would still recommend doing this because the only way you get out of debt, and whether it's the US government or any business, right, uh, is you have to grow your way out of it. And right now we're in a position and in a period in the economic cycle where the growth, at least for the subsequent years, will continue on this trajectory. And so it's only a matter of you have to sort of take advantage of the opportunity while you have it. Uh, but in terms of educating yourself about investing, I mean, there are a number of books out there, but I think, you know, if you were starting from ground zero, uh, I think, you know, the intelligent investor is always a safe play to start with. Like uh, I think it's uh obvious, you know, a Ben Graham, Warren Buffett recommendation. Uh, I would sort of start there otherwise just to get a broad level of knowledge and then go from there.

SPEAKER_02:

Uh thank you for that. I appreciate that. And I think um do you think dollar cost average, right? I I and I I think it's maybe presumed that we didn't really say it. These higher-end investments take lots of money. They kind of control they they control the game. Yeah. And they're designed, people aren't putting that money unless they're getting 10% or more in. Like they're like they're getting a significant return. Market might be it, it's not even that hard, I think, to understand. I mean, is the market might do seven, eight percent is because they can buy into those and they make their three percent spread on the whatever the high-end stuff is, you're you're just removing a middle layer.

SPEAKER_00:

Exactly. No, it's a pretty massive, especially in this industry, it's a massive middle layer that's being essentially kind of per se driven.

SPEAKER_02:

Why you see, well, why do they get 10 to 15 and I'm only giving seven to nine? It's because the the the facilitation has a spread on it, right?

SPEAKER_00:

Well, and and sometimes even with in the higher end funds, it's actually it can be anywhere from 18 up to 29. Yeah, well, yeah. And so you'll see. And so what we're doing is we're modeling after the guys that have consistently gotten between 18 and 29. And so, you know, my point is there there are high statistical odds that you will get something comparable to that just by being in one of these offerings that we're giving. But yes, correct.

SPEAKER_02:

It's not guaranteed, of course, but it's like uh the reason they get that much is because it's not even insider training or anything, because there's no trading, they are the game. Like a friend of mine during a market, you know, he he builds, you know, he puts the deal together for let's say an Amazon warehouse. When when the interest rates are low and the that market's in that condition, it's a guaranteed two to 10x multiple because they're gonna build it, put it, rent it, put sell it to a uh uh, you know, a an annuity of some sort or a pension. It's like you're like that, it's it's guaranteed not guaranteed, but it's gonna happen. And then when the rates go the other way, there's other places go put your money that have that same type of thing. I'm not following that.

SPEAKER_00:

And they can probably lock in those low rates when they're there, so it doesn't matter.

SPEAKER_02:

There's always a way that do it. And so where the big money is, it it dries the game, period. Um then they're yeah, so we that's a deeper that's probably a whole podcast for you to have. But I I barely understand it, but I understand that just people when you put people in the middle, the margins happen, that's when they make their money.

SPEAKER_00:

Exactly. Exactly.

SPEAKER_02:

And so we just are all I'm adding a layer of of uh retail.

SPEAKER_00:

Yes. Oh, exactly. And so there's basically a massive opportunity there that nobody's sort of tackled in the right way. And I and yeah, as you appropriately said it, part of the reason we pursued this full time was, I mean, obviously, as I mentioned, it takes legal expertise, takes technical expertise, and obviously regulatory expertise, which, you know, based on my prior work experience and and my co-founder, we both have the pieces to do that. Uh, but there's exactly that that middle layer is was just it was just too darn high. And I think there's a saying that says, like, your margin is my opportunity, kind of a thing. And so, meaning the the middleman's margin was so high that we were just like, we have to we have to do this.

SPEAKER_02:

I mean, it's not there's there's a gap there, and you saw the opportunity for it. Uh, there's a question though I should ask you what was the question and how would you have answered it? Meaning any other question that would have been this is bare game, this is a free-range chicken time for you. Anything you like that it could be anything, like what's my golf handicap? I don't know. Don't ask.

SPEAKER_00:

Uh, that's a good question. Uh, let me think.

SPEAKER_02:

And everyone listening is just thinking we had this question in advance. I just want you to know this is a hard question to answer on a podcast, even though you're given this question that you know it's coming. People are like, I don't know what it's well.

SPEAKER_00:

I guess there's one other aspect, at least with regards to the platform. I can talk about sort of the uh there is a referral incentive that we're offering. So, in other words, any individual that signs up and starts investing with as little as if$300 and refers a friend. So we're you get a referral code when you sign up and you go into uh, I think it's under settings, you click share your link. If your friend subsequently invests right now, at least up until I think Jan of next year, you're getting$10 per referral uh so into your account. So so we've just started that program and uh we're running that now. So so if there's one additional point, at least with regards to what we've been discussing, I would just I would mention that as well.

SPEAKER_02:

Uh yeah, well, that's great. And if I was smarter and took a more commercial route with my podcast, we don't even have a sponsor because I who wants to hear sponsors? I would probably do more affiliate links. Maybe I'll look at that for 2026. I say that because there's a business, there's a there's a entrepreneurs on fire, which is like a really great podcast, and they actually publish their revenue. I'm like, how much do you guys make from affiliate work?

SPEAKER_00:

Like I so I'm like, well, we do we do run an affiliate program as well, so we can talk more about that if you're interested. Oh, yeah.

SPEAKER_02:

Um but yeah. I'm not ever gonna put money on, like, hey, every time someone signs up, just put that in my account and buy something.

SPEAKER_00:

Yeah, yeah, yeah. Well, you can do it, yeah, either way. But uh, so that that that would just anyways, that that would be the one other question, I guess, that wasn't.

SPEAKER_02:

No, that's great. Listen, uh uh give me uh give me the once again, uh so just maybe define your user who who should come in, who who should be starting and where do you want them to go?

SPEAKER_00:

Yeah, ultimately uh retail uh so I I would say any anyone from any age, let's say 18 to 50, anywhere in that range, because we've had users across the spectrum. Anyone who's either looking for an extra sort of income base. So in other words, if you're currently earning the two to three percent at Vanguard or Fidelity, we're offering six and a half to nine and a half plus moderate appreciation, or anybody who's looking to really compound their money and grow. Again, you can go to openvest.co slash kirk4 krk4, and that would be the place to go. And again, we're live on the App Store and the Google Play Store, but uh more information's on the website. So I would encourage people to go go there and check it out.

SPEAKER_02:

I like your uh your alignment. Uh actually alignment is probably the wrong word, uh, because I I generally stay neutral and stuff. I will say I like your courage to do a promo code like that because that is a polarizing promo code. Um, and it takes some guts, regardless of your view in life and whatever else, to go put something out there, even though it was a sh like an absolute horrific event. Anybody who thinks otherwise is stop listening and unsubscribe, please. Yeah, but um, regardless of someone's views on politics or whatever else, it was just terrible.

SPEAKER_00:

But still takes courage, and I love when something to be clear, it it's in response to a tragedy. We just thought we could it's some I may it in the tragedy.

SPEAKER_02:

We're not getting this podcast on a negative. I'm just saying I I'm giving you courage that you said you want that, it's bullshit and let's let's go something, try to do something with it. Absolutely, absolutely, and so you guys actually my last question, you maybe just on that note, do you take any of what you're doing and and put it towards one of the the the initiatives or funds or something that kind of helps in that zone, or or is it just listen, that just that's our way of saying that we want to help the the world. What do you guys do with that?

SPEAKER_00:

Yeah, that's a good question. At least for now, we're doing it on the meaning helping the the users that want to take that opportunity. Uh we are exploring that. I guess we haven't come to a decision yet. I think what we'll do is we'll we'll see where we're at, you know, end of year, beginning of year, and then we'll we'll decide how to contribute to that. But at least at least for now, uh we're just we're the the initial thought was just to sort of you know help help the user base in a way we any way we can. And obviously with regards to that, we just decided that it was the right thing to do, at least on this front.

SPEAKER_02:

So awesome. Thank you. Thank you so much, Justin, for coming in today and just spending a few moments with me. I really appreciate it. I enjoyed it. I learned some a lot about I learned a lot about how you can go do something different, which I absolutely love to hear stories of why do we do it that way? You you change it. So thank you for coming on today. I appreciate it.

SPEAKER_00:

Absolutely. And uh again, thank you for having me. And I I really appreciate the time.

SPEAKER_02:

Awesome. Anyone who's still is still here, you absolutely rock for listening to the full podcast. And if you've been here before, um thank you. And if you if this is your first time, I hope it's the first of many. Get out there, go cut a tie to something holding you back from success in your career and relationships and faith and health, wellness, whatever it is, just get rid of it and get on to the next thing. You only get one life. Thanks for listening.