SPEAKER_00: 0:00

Welcome to the Cut the Tie Podcast. Hi, I'm your host, Thomas Helfric, and I'm here to help you cut a tie to whatever it is holding you back from success. And as I always say, you have to find your own success and own it. Otherwise, uh, if it's somebody else's. When you achieve it, it won't mean much and you'll feel a bit hollow. And today I am joined by Elizabeth Wu. Elizabeth, how are you?

SPEAKER_01: 0:20

Hi, good. Thank you so much, Tom, for having me on the show. Appreciate it.

SPEAKER_00: 0:24

I know a little of your story, and I'm excited to hear uh or share this with the with the audience. Uh take a moment, uh introduce you uh yourself and who who you are.

SPEAKER_01: 0:32

Sure. Um so I'm Elizabeth Wu and I'm here in Atlanta, Georgia. I have been an entrepreneur um from the moment that I was about 16 years old. I started my first business. And so I have been self-employed for 40 years. And a lot of people are shocked over the fact that I've never had a job and that I've had that uh, that I've just been always on my own, creating my own destiny every single day. So um, and I am here. I moved from Canada to the US a year and a bit ago uh to create a brand new category and change the world as what we all dream about. So I invented something, created a new category, and about to rock the world.

SPEAKER_00: 1:13

I love the tease that. All right. So, first of all, today, yeah. Uh how how do you define success?

SPEAKER_01: 1:19

Oh, man, resilience and commitment, uh, integrity, um, those three things are big. And I think they're really more for yourself, integrity and commitment to yourself, making sure that what you're doing, how you're doing it, is living by your principles, your values. And that will give you the resilience to overcome whatever obstacles come your way because you can measure does that fit for you and your path, really. That's uh Simon Sinek uh has something called the celery test. Uh I love Simon. If we all know who Simon and he's the one that created the golden circle and why. But celery test is really like if you want to lose five pounds, you aren't going to accept chocolate cake, right? You just are gonna continue on eating celery. So I I live by that too. It's like so I know who I am, I'm clear on my values, my principle, and my mission to the world, to the um, to the business that I'm I'm running. And you know, I'm looking for people who are gonna be on my bandwagon and align with my values. So uh that creates the resilience and success and commitment that I have to to that. So that's it. 40 years right here.

SPEAKER_00: 2:36

So take it back.

SPEAKER_01: 2:38

Oh, and can I also say energy you're uh it's all mindset. Don't complain, don't waste your time, don't uh the distractions of of whining and complaining do nothing for you. So just keep it going and be happy for be grateful for every day, even if it's a small little success, celebrate it and enjoy it because you know it's be present at that moment. I think it's really those are big key things for me too. I don't live on the past, I move on, just drop it, keep going.

SPEAKER_00: 3:07

That's good advice. Uh it's hard, it's personality driven on that one a bit because some people just can't do it. And you know, we were off there talking about this a bit as well. But taking me back, uh, so let's let's let's get dive into your journey a little bit, uh, you know, in wherever it's most relevant for you. Uh but take take us on the journey of how you began uh to where you are today.

SPEAKER_01: 3:27

Began for a while. Uh I just don't like living in a box, and I can't be imagined the imagination of having to work for somebody on somebody else's time just doesn't fit with me. But um, my mission for at least being here. Uh five years ago, COVID, you know, up in Canada, we were doing IT consulting and IT auditing, and the world changed as every everywhere changed. COVID shut us down because we were on site. And uh so I had to figure out um solve my own problem, big problem solver. That's my mission. That's what I if I don't have a problem to solve, I I I'm useless. So the problem that I saw had to solve was how do we, as a business that was going on site, now not how do we become a business that is no longer on site? So that is so I try to figure out like how do we create auditing so we don't we are not on site? Can we create it into a software? That was the beginnings of any technologies. So we what we've done is we've developed a way to measure the security status of a network with our platform, very much like a thermostat, because the network environment is dynamic and so it's constantly fluctuating in terms of security and vulnerabilities. And that's what we have done is what we've created a thermostat for executives to know the security status to prevent data breaches from happening.

SPEAKER_00: 4:49

So, okay, I I you've been from the beginning. I cannot work for somebody else. So do you but you did you ever work for somebody else? Did you did you kind of jump in for a day and be like, nope? Or or or just from day one, you're like on my own.

SPEAKER_01: 5:03

Oh yeah, I mean like temping, right? Yeah, and then but just like little stuff or helping people out, volunteering for stuff, but that's just like not my commitment. It's just maybe for like cash, you know, this way, that way, but that's it.

SPEAKER_00: 5:18

Entrepreneur through and through day one, knew what you wanted, and and you knew you knew you just maybe not knew what you wanted to do, but your success was not working for somebody else, your own tech.

SPEAKER_01: 5:27

Absolutely, for sure. I create from nothing. I declared that was back in my 20s, 2021, 22. I was in a uh, I don't know, we'll call it course, but and it was very enlightening. I don't really want to talk about who what it was, but I just decided I who my identity. Everybody has an identity. I'm an accountant, I'm a dentist, right? And I didn't have one. I didn't have anything in particular. I was good at a whole bunch of different things, so but I wasn't clear on an identity. But but back then, 35 years ago or 30 years ago, I declared I was an entrepreneur and I create every day out of nothing. So whatever that is, yeah, I get a choice to create it.

SPEAKER_00: 6:09

Did you uh did you when you went to school, did you did you uh struggle with the rigors of school? Like let's say like I'm curious, take high school versus college?

SPEAKER_01: 6:20

Well, yes and no. I didn't struggle because I knew I like I was really good at math and uh and sciences, and so I really in fact, you know, but it was limiting to me because you know, I was I had to be there and I had to do stuff that was somebody else telling me to do stuff. So I yeah, do I have a problem with you know other people telling me to do stuff? Yeah, maybe a little right. But um, but uh yeah, school was, you know, I and then but I like the point of something. So kind of like what you hear about maybe Steve Johns or you know, Bill Gates, they dropped out of university for whatever their reasons were. But my second year, I was I was part of the Association of Entrepreneurs and the Commerce Society. I was on the executive, and we were having an alumni event. So I was eager to hear from the alumni, like, so what you've done at school, you know, how much of that has impacted your work? And they're like, we haven't touched my books since, you know, last exam, and you know, nothing I've learned is uh is applicable to my job. And I'm thinking, well, so what's the point of going to school? And that's kind of like where it started, and I I left for the year and my parents weren't happy about it, but that's what happened is I I just didn't see the point of going to university for I don't know, my fulfillment. I didn't even know what my fulfillment was, but I knew that I thought this is a waste of time. If whatever I'm learning is not going to be applicable to a job, then what's the point?

SPEAKER_00: 7:50

It was and I and I I wanted to touch because you know I think one of the things that the kind of there's there's a bunch of ties in life who cut, and they usually what we find fall they fall into finances, relationships, your your wellness, uh, and in faith. And the relationships piece, specifically when you're first starting, is a big one. They're usually tied very closely to finances because people have expectations of you. And when you do something that's outside those expectations and they are your center of influence, parents, whatever else, you know, kids, anybody, uh spouse spouse, partner, those become huge things to have to overcome. So I'm curious, how did you overcome it?

SPEAKER_01: 8:27

It wasn't easy.

SPEAKER_00: 8:30

I would hope it wasn't because you know what?

SPEAKER_01: 8:32

It wasn't easy because I don't know if you know, but I'm Asian, right? And this whole oriental thing about like, oh, you must do well in school, you must become a doctor or a lawyer or whatever. Like, I just did not fit the bill. I was so black swan. My my brother and sister being older, they were like the perfect engineer, they biomedical engineering, physics, whatever. And I just said, not that at all. Like, are you sure we're not at you're not adopted like that to that degree? And I just I fought my way because I just didn't fit. And my parents didn't like it, but what what could they do? I just fought it all the way. You love me or you leave, or I leave. But I you know, I couldn't leave, but I did. They just eventually had to accept it. Like, as long as I guess you're happy at the ultimate. That's the ultimate. And and anybody else that didn't fit too, like, yeah, I've been told, oh, you're different. I've never met anybody like you. But you know what? It goes up back to acceptance. I love me, I I know who I am. Um, I'm a good person. Like you know, I'm I that goes again back to your values and your principles and having integrity to loving yourself and having in the confidence. I'll tell you, it was hard. It's been really hard. I am they say that after 50, that's when you really get to live your life. So I'm 56 and I was a I remember at 49, you know, some older people had said, yeah, when you're 50, it's gonna change for you. And I'm like, really, I'm not sure how that could be. And what happens is that because you've had 25 years, you'll have a 25, 30 year career of something. And then you've gained that confidence to be able to say, yeah, I've been 25 years at this or 30 years of that. And uh, and that immediately gives you the confidence to to be able to speak to whatever it is that you're you're on your topic. But up until then, it's like, yeah, I'm trying to fit in, I'm trying to be part of a group, I'm trying to, you know, get gain acceptance because we are social beings and we want to be accepted and loved by other people. And um, but when you're not and you're always being the exception to the rule, then you just have to be okay with the fact that you're exception to the rule and you're not gonna have the you know, the the hundred friend birthday party or whatever, and you know, followers. Oh yeah.

SPEAKER_00: 10:54

You'd uh you could argue that uh it's hard to have a hundred friends, too.

SPEAKER_01: 10:58

Yeah, that's true.

SPEAKER_00: 10:59

You have a hundred people that are around you and acquaintances, and but but but I you know, anyway, I think there's uh there's a there's a degree of that. So I but I think that's a big piece. It is hard. Um and there's cultural differences too. So I don't have the I mean, as a as a white male, I don't have a perspective of an Asian woman growing up here, and I don't um, you know, I don't know how long ago your family came over, but I do know when it's uh for the few people that I do know that have parents that have immigrated that are Asian, it's a huge deal that you go to school and get that career. Um, because uh that sometimes that's like that's why we moved here and you're telling me kind of throws it up in their face a bit.

SPEAKER_01: 11:36

You know, I can I just say that the difference I I was born in Toronto, so I have no issues there. But you know, where that I'm gonna hopefully be inspirational to, and I know I I have in other times, being a woman in IT is a big deal. The fact that I have gone through what I've gone through. Back in the early days, I was one of five women at the Microsoft event.

SPEAKER_00: 12:00

Oh wow.

SPEAKER_01: 12:01

Yeah. So there was no lineup at the washroom, and there was only five of us. And I that that's that's huge. And not only am I a woman in IT, but I'm technical. I'm, you know, right in, I can build a computer, I can transfer it, I can crimp um network cabling, termination, like I could do stuff like that. Like I'm a mechanic. So that's what also what makes me different. Um, because I don't look it, and you don't expect that type of um knowledge and skill skill set from me because I'm a short Asian female, but I do, and I have that ability, and I and then I've added the IT auditing aspect to it, etc. So um, but growing through um in the early days, as I said, one of five, and then the next year there was like maybe, I don't know, a another, a little bit more of a handful. And eventually it just uh became whatever it was. But what I decided to do, and again, it's all about intention, is that I decided, okay, I'm one of five, and I'm going to make it, I'm gonna just rock it with that, and I'm gonna embrace the fact that I am one of five and be incredibly proud. So instead of like trying to fit in, I got dressed up and I just, you know, made everybody know that I notice that I was a woman, one of the five women. And I can be beautiful, I can be confident, and I can be smart and be sitting at the table just like everybody else. And that's what I decided to do.

SPEAKER_00: 13:31

And I think that's that that's owning your spot, right? But also I think recognizing it's better to be one of the five than one of the five million. Because if you prefer to be one in five million, that's a whole mindset difference that, like, hey, I'm okay. And it's not a wrong or right thing. It's just you're not probably built for creating new and taking the risks and you know, rolling the dice on everything for sure. So I want to get into your big story though. So just just so we just so conscious time. So take me to just recent events, you know, uh maybe start first with the big problem is your your technology solves and who's who you solve it for. And then let's tell the the the kind of power story that's going on right now.

SPEAKER_01: 14:09

Yeah, yeah, totally. Yeah, thanks. Okay, so the mission is the IT and business don't the two sides of the equation on the organization have never seen eye to eye. There's always been a problem. So that's a communication problem that has existed since the beginning of time. But the result of that has been look at what's happening to the world. The data breaches continue to rise. And I couldn't figure out why it is that we have so much technology and so many smart people around the world that has allowed these data breaches to occur and allowed suffering to happen in these organizations. Not suffering, I mean, not just a loss of revenue, but the loss of revenue or bankruptcy sometimes occurs for the fact that people are now losing their jobs and data, uh private, private data is out into the streets. So that is a lot of suffering that happens. So just over the course of years, since the moment like that, as I mentioned in COVID times, just even to understand that how do I solve my own immediate problem and realizing that our work prior to that has in terms of auditing has been about creating stability, security, and then operational excellence. So I have proof of that of our manual work and then trying to automate it. So then I also realized, hey, at the same time, all these breaches are occurring. Okay, so time passes, and then you see breaches continue to have. And again, why is this happening when there's so much genius out there? So then I realized that the world hasn't gotten the fact that what I got was that you have to look at the infrastructure. The common cause for all these, most of these data breaches is the fact that people are leaving the windows and doors open to their house. They're looking at the fence. I'm using a metaphor here. So if the house was your organization and the data was your valuables, like your house, uh, your jewelry, your money, your TV, like that. Um, what they're doing is that they're leaving the windows and doors open. And the penetration testing and scanning that everybody's so busy doing is that really they're just still scanning the perimeter of the house and the fence. And they're not actually looking at where the actual vulnerabilities and holes are. That's where the IT auditing comes in. And so we're looking at from the inside out versus outside in. That is the that's one part of the problem. The other part of the problem is that the executives, the CEOs, the COOs have never had any visibility to the IT data in which they have. So they can't make proper business decisions. So if that makes sense to you is because what IT has always done, going back to communication, is that they've always said, hey, we've got this iron curtain around us, you guys don't understand, blah, blah, blah, just pay our bill. And we've victims as CEOs, having to just pay the bill and hope that our email keeps working. That's the overall general problem. And so what we have are have solved is that we have taken all those different aspects, variables, and created a thermostat platform specifically to the CEOs in the way that CEOs need to see it, want to see it, so they can make better business decisions. Yeah.

SPEAKER_00: 17:23

So what did you do with that? You mean you mean your let's let's dive into the you're ready, grab some popcorn. It's numb numb. So what have I done with what do you mean? Oh, sorry. You're kind of a celebrity in a continent.

SPEAKER_01: 17:35

Oh, oh yeah. So what did I do with so that little thing? Yeah. So my leadership has been about uh about IT auditing and being able to. Well, I've done a couple things, one. Um, so the Center for Internet Security is the IT auditing framework that we use, and that is based on the infrastructure. So all these IT audit frameworks out there are very specific to applications and industry. CIS is for agnostic industries or agnostic size of companies, because we all deal with the same thing, computers and servers. So that's one. And then I also found out from them that they they see um there's uh legislation called Safe Harbor Digital Wellness that is in five states currently. And that what that means is that if there should be a data breach, the uh executives who would normally be personally liable and sued, if they can prove uh that they have attempted to use the CIS framework, they uh there's a likelihood that they will no longer be personally liable, if that makes sense. Okay, so what I did was and I started Georgia, so Georgia's Safe Harbor Digital Wellness, I wrote the proposed bill for that to help the businesses here in Georgia be protected should there be a data breach. But I it and so what is going to be good for them is to be able to help conform with the CIS IT audit framework. That will protect them because there is a 70 to 80 percent. If they institute that in their organizations, they will be protected. And that will also shield them from any type of liability. So that's one. And then because of that type of work, that kind of got springboarded into um my recent trip to Africa. So I was asked to uh to speak at a privacy symposium in Nigeria, and I was the only, guess what? Again, exception to the rule. Out of all the hundreds of people who attended and the speakers that were flown in from around the world, I was the only IT person, I was the only IT auditor person, and everyone else was talking about compliance and privacy. That came into the fact that I was the missing piece that nobody knew about. And so from there, the commissioners of two contuivers.

SPEAKER_00: 20:00

of the four countries that attended have asked me to um start discussions on start discussions on on how do we implement our platform into their countries and their data protection act is supporting of that which is amazing because I it's a big opportunity can you can you uh how does that line up to your vision of your company and exiting or or whatever the uh I mean if you I don't know if you always share exact exit strategy but usually it's an exit strategy so how does that line up and accelerate or what you know tell me about how that feels maybe a little bit first and then what it actually is going to do.

SPEAKER_01: 20:37

One of the countries which is really which would be small relative um geez that one what that's the small country small country 23 million people um by because they've made it law to have IT audit otherwise if you don't have an IT audit you get fine if we if that goes through we'll be easily over a hundred million dollars in one year just like that within six months just like that the other country which is far larger actually it's 10 times that puts us into a billion dollars in into one year I mean if they if we could roll it out into one year throughout the entire country that's crazy. So acceleration in terms of exit my this kind of goes back to what what's my value my value is not money related otherwise we would not be suffering as founders right um our mission is to achieve a particular type of goal my goal is to change the world and have the impact that that I know can be had people just don't have not realized and have become aware of it. So as when my exit is to allow for that change of the world to happen not just by one country or five countries but like literally around the world just like Steve Jobs did and just like Bill Gates and et cetera and Elon Musk like they've all changed how we live. So that is my intent as well and I I just you know realize that we are a necessity antivirus has been a necessity we are something that the executives have always wanted to know but have been afraid to know because they just didn't know how to ask. The vocabulary of IT is very different from management and they don't grow up in their career learning IT. So when they get to management they become accountable for IT but it's really not fair that they should be accountable since they've never had any type of course or any type of learning understanding of how IT works. Yet they're the ones that are accountable. So the guys that let in the data breaches from happening are still working there. And meanwhile the CEOs are fired from it and that's a Kaspersky that by the way is a Kaspersky survey they did 6,000 surveys post breach and one out of three CEOs were fired as a result of the data breach.

SPEAKER_00: 23:00

But the CIOs or the CTOs that were there were still working I'm like how how is this how is it how does this make sense is part of that because of the keys of the castle it's harder to get rid of the CIO than it is a C CEO.

SPEAKER_01: 23:18

But yeah they're really a dime a dozen and there's and there's so much it's so much ambiguity as to what is a good CIO no offense to these guys but you know anybody who knows a little bit of C of IT language is the IT guru expert really I mean that is the honest truth. If I say something about IT that and you're like wow you know so much you're an expert so let's and I and I hire you and I've again IT auditing I have I I have audited a lot of IT departments or infrastructure I've had a vice president charged of crime and I've had multiple directors fired and it's system administrators you know just kind of there's a lot of bad apples out there. And unfortunately because of that what you're saying the keys to the castle iron curtain fog of more like there's all sorts of different sayings around it it's it all it all turns around the fact that IT doesn't want to be seen and they're they're trying to hold that type of power over the CEOs or the management let's not say CEO specifically but I over management. And that's not that's not right like because they have a a huge responsibility to the organization. It's without IT if IT is not run efficiently then the organization does not run and therefore cannot feed the families and the livelihood of the organization. And if IT is not doing well then we have slowness we have production we have backorders we have high turnover there's a lot of results for when that are symptoms to why IT isn't work or the fact that IT isn't working very well. It's just that people don't correlate it they think oh it's something else it's culture it's this it's that but it's not there's actually a lot of to my point of case studies that I've had and been participant of that when we get IT working well and stable is it then we can provide the security and then we actually create operational excellence. People can understand how do you create operational excellence through IT? Because again IT is the livelihood of everybody's function on a daily basis. And if we get that working then we can create high productivity and amazing yeah.

SPEAKER_00: 25:36

Even beyond that right today we're I looked at IT as always like hey you know get your images right get the security machines just get everything kind of normalized standardized. It's so integrated to even kind of like marketing and sales from a data collection and how you leverage the technologies let's say to capture conversations because this is some of the work we'll we'll do like we'll help companies integrate AI and marketing and sales together so they can continuously be learning, leverage it to build SOPs, you know, all this kind of stuff. And if you don't have a technology partner so to speak someone who really understands what you're trying to do as an organization and they're more traditional I think I keep everything I you know I own all the processes I don't share I have no transparency which is a very like paranoid IT kind of director if you will and it it's maybe the it's a very common personality I've seen in corporate small companies is that but if they don't have that business sense of hey I need to be able to keep things secure but make the business operate and be transparent about everything I do and and where the faults are I think that's the director of the future. That's the IT leader of the future has the ability to have that um you know capacity to to be vulnerable to say hey listen we need to fix this I don't know what to do with it which is not usually the answer people give.

SPEAKER_01: 26:50

Are you seeing any trends of like the modern day technology executive that's more like here are our problems, here it is, we're we're gonna be open about what's going on internally you can't put that outward but like are you seeing a training that change in that or is it still the guarded paranoid IT person um well they put different titles into the organization they've got the CISOs out there which you know I'm not too fond of that that role because you know I've met a lot of CISOs and and they don't seem to know a lot in terms of technical there's still a gap. So while businesses try to fill fill the gap of communication by putting these types of titles in there is still that gap because IT is still holding very close to their chest what's going on they're still very defensive um as much as people are trying to pull information out of them it's still very closed because it's so I think this is the nature of it's not it's not a from the top down I think it's from the bottom up that it's very segregated and granular. So and because of that they're able to hide a lot of this and keep it ambiguous for people to never be able to see what's really going on under the hood. Yeah and that's where you guys come in and say hey listen here's what actually your vulnerabilities are you know what here's the thing about about auditing everybody hates the word auditing because they think of IRS or you know any type of financial and they also think about I Deloitte's version of IT auditing which is very linear and comprehensive and it takes a lot of time and very distracting to the organization. That's a compliance audit and they that's also a media thing that compliance does not equal security. So the understanding of like an IT audit is based on compliance while compliance is nothing to do with your security because if you look at SOC 2, SOC 2 stands for systems organizational control, guess what? It was developed by a bunch of CPAs it was a the AI CPA developed this compliance IT audit framework but accountants don't know anything about security of IT, right? So I would that was one of the problems that I couldn't understand. Why do all these companies that have SOC 2 certification still getting breached? Well it's because they're following uh the trusted advisor of the CA or CPA to do this institute this certification that is actually not really have anything to do with the security. So when I come in and I say I want to do a security audit, they're like, oh no, we've already done that because we have SOC two but SOC 2 isn't your security it's a compliance guideline.

SPEAKER_00: 29:26

It's nothing to do with the actual infrastructure so that's that's that's what we have to get out there is to know that hold your checklist right so you can uh have insurance and claim we've done all we can another actually addresses problems beyond that.

SPEAKER_01: 29:42

Yeah I say about like locking the door I used that earlier like you can have a closed door and say is it locked? I don't know it it looks to be locked but you don't know until you actually turn the handle right it looks locked it it feels locked but it's not locked until you actually check it. And that's what we do we're we're very practical in that way.

SPEAKER_00: 30:00

I mean you're in your you roll today what are you what are you resisting?

SPEAKER_01: 30:06

What am I resisting? What's the metaphoric tie that's holding you back today that you're just really struggling to get through um I don't know what am I resisting uh I don't think I am I what do you think um I am no I I'm I I'm not resisting anything actually I don't know I hope I'm glad we're gonna get this edited we have to keep this part in yeah I I don't I don't know I'm not I can't I don't think I am resistant. Actually I think I'm more I'm living on abundance now more than anything because now that I have the validity and the of two two countries not two companies but two countries who who want to discuss instituting implementing our our software and and be able to support them with their protection acts I I don't I can't get any more validation than that. It's like which country's next who are we caught who we're going to talk to next um I also have a huge law firm here in the States where they are also I haven't had the meeting yet but they the fact that they agree to it and they want to speak to me about it uh about Georgia's act specifically and how they can help support that and get that lobbied through again just shows you know the the work that I'm doing is is on the right track. And so I I don't think I'm resisting anything. I'm very open to anybody who wants to join my bandwagon and and get this get this out there to change the world.

SPEAKER_00: 31:51

I love it. It's it's uh it's a good place to be and uh if you know if and and I appreciate your time today uh you know before I asked you the last question uh who should get a hold of you and how should they do that?

SPEAKER_01: 32:02

Sure. So a LinkedIn is also a good one. Um phone number, email, all of the above are good to know, good to have oh what's a website you think you can go to oh so eddy uh eddy.com so ed it's like that ed dash i dot com um my phone number 404706 4854 and uh email is elizabeth at eddy.com uh linkedin you'll find me elizabeth woo um yeah all of the all of the above I love to chat and demo and you know looking looking for scaling and um yeah just looking for people to align in in the mission and wanting to change the world if there was a question I should have asked today and I didn't what would that question have been? Um you asked a lot of really great questions Tom I I don't think that I can I can put that in there it's like um what what's the question the uh what's the uh well I don't think we would have had time to because clearly I'm passionate and um committed to my role and wanting to do this but I think the granularity of like it because it's quite complex about how how how does our our platform and our thermostat work and what are the benefits to it what are what sort of features would be involved of type of data that they would be able to reflect to towards and and how would that work? I think going through that would have been awesome but I I also recognize we don't have the time for it and this isn't about sales here but it's uh the fact that I I do a Venn diagram my my world lives in Venn diagrams and it's not over just two circles I like to have three four as five and I think from an Eddie perspective I've created a five Venn five circle Venn diagram. So I'm really proud of that. Um and to be able to see it come to fruition is also really awesome.

SPEAKER_00: 34:25

The validation's amazing and uh I appreciate your time. You coming on the show at the validation that uh we're getting more and more interesting people that are that are there are huge deals uh and you're you're you're famous in Africa now so it's good. You know it's they're name a thong after you but I think there's a baker.

SPEAKER_01: 34:42

Uh yeah I think it's a little coming sheet I also have a little uh child uh book coming out um in a couple of weeks and but it's for CEOs it's uh but it's in a child book format and it's uh it's it's actually to address the fact that CEOs are scared about and intimidated by their IT. So it's Eddie being our owl and the um mountain of of cybersecurity summit and how the CEO is able to climb the mountain without fear and getting to the top. So yeah that's that's what's coming out.

SPEAKER_00: 35:20

That's that's a f we'll do a follow up uh interview on on that one. Sure. Thank you, Elizabeth listen uh thank you so much for coming on today and anybody who made it so to this point in the show, you rock I hope this was uh this was the first time that you've listened to the show I hope it's the first of many uh and you know get out there go cut a tie to something holding you back and go own your success. Thanks for listening.